Orange Lionesses
Nike

Ahead of the UEFA Women’s European Championship, we worked with the Royal Dutch Football Association (KNVB) and Nike to create a new crest featuring a fierce Lioness for the Netherlands Women’s National Team.

Known as the Oranje Leeuwinnen (Orange Lionesses), the new crest not only reflects the values and pride of the team, but creates a symbol all female players in the Netherlands can rally behind and aims to inspire a new generation of players to “Wear What You Are.”


Client: NIKE 
My Role: Director / Creative Partner 
DOP: Wouter Verberkt
Agency: Wieden+Kennedy Amsterdam
Production: w+K
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